THE ETHOS
​
These 4 inspirational pillars are the driving force that underpin the core ethos and philosophy of F4URCE
FREEDOM
No Restrictions -
No Limitations
FUN
​Love the Run
FITNESS
Commit to Evolve
FORTITUDE
Conquer your Fears
THE STORY
The seeds of F4URCE were planted in April 2019 with a bold vision: to create 2 in 1 full-length running tights, a concept that was virtually non-existent in the market. This innovative idea marked the beginning of a journey filled with determination, creativity, and resilience.
​
HIGH QUALITY PERFORMANCE SPORTSWEAR
4 LONG DISTANCE RUNNERS
BELT MODULE
Premium fit-for-purpose running belt with bonded seams and printed design. Featuring 5 enveloped secure pockets and an elastic attachment for gel pouches.
SHORTS MODULE
Ergonomic short style designed for modesty and comfort whilst running. Bonded seams, premium breathable, wickable fabric.
TECH SPEC
UV PROTECTION
LEGGINGS MODULE
Full leg running leggings made from 4-way stretch abrasion resistant fabric. Featuring hidden side pockets.
HYDROPHILIC
ANTI ODOUR
ABRASION RESISTANT
NON SEE THROUGH
4-WAY STRETCH
INNOVATION
Tights? Shorts? Shorts over tights? It’s down to personal preference but we believe the F4URCE Ultra is the complete performance attire for people who like to run without the extra baggage… literally, without the extra baggage.
GRATEFUL FOR THE PAST, INSPIRED FOR THE FUTURE:
HONOURING THOSE WHO PAVED THE WAY
As we cross the starting line and our community grows, we want to make sure we keep our perspective on the past, present and future of the brand and as such would like to introduce some new friends to some old friends as we move forward on this exciting journey.
WESHOOTLONDON Photography
@weshootlondon
We Shoot London provide professional Photography and Videography and have been a key part of theF4URCE brand development. Connect
DREW REYNOLDS Photographer/Runner
@drew reynolds_photo
Drew has been a key asset to building new relationships across the pond and has captured the brands ID with his photographic style. More Drew Reynolds.
JASON 'FOOMAN' COLLEDGE Photographer
Jason's photographic style has played a crucial role in capturing the brand's launch product range.
DANIEL BENNETT
Daniel's general vision and support, combined with his legendary work ethic, were instrumental in our growth.
MARSHALL ARTS Digital Creators
Michael's contributions were invaluable in guiding us through the constantly evolving tech terrain.